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IPSUM stands in Latin for VERY so IPSUM BLUE means literally¬†VERY BLUE. LOREM IPSUM is used in book design as a placeholder for text now for more than 500 years. In the year 45 BC Cicero wrote, “De Finibus Bonorum et Malorum” (The Extremes of Good and Evil), a book that became again popular during the Renaissance. There we find the line “Lorem ipsum dolor sit amet¬†… ” This book is a treatise on the theory of ethics. That Art Blue calls his CONTENT ENGINE in honor of this philosopher will be celebrated in a public reading …